Announcing LexisNexis - Monitor Reputation, Threats & Opportunities Through Global News Coverage

Richard Caudle | 19th February 2014

At DataSift we are chiefly known for our social data coverage, but increasingly you will see us broadening our net. LexisNexis provides news content from more than 20,000 media outlets worldwide, including content from newspapers, consumer magazines, trade journals, key blogs and TV transcripts. As such it provides an unrivalled source for reputation management, opportunity identification and risk management.

The LexisNexis Source

LexisNexis is a long-established, highly regarded provider of news coverage which is already relied upon by a wide range of organisations worldwide. The LexisNexis source, now available on our platform, gives you a compliant source for fully licensed, full text articles. The breadth of LexisNexis's coverage is truly impressive, and when put alongside our social data sources opens up a whole new range of possibilities to you.

How Could You Use It?

Social data, although rich with opinion and potential insight is only one part of the picture. In many cases to get a full picture you will want to see how a topic is being covered in the published media.

Some use cases that spring to mind include:

  • Reputation management: Spot important trends, new opportunities and potential threats and act on them before anyone else. By monitoring news content you can proactively monitor negative opinions, adverse developments and identify risks. Alongside LexisNexis you could add social data sources, so monitor reputation on both social networks and published media.
  • Opportunity identification: By staying on top of the latest news stories, companies can anticipate customers' emerging needs and stay one step ahead of their competition. LexisNexis covers newspapers, press releases, specialist trade journals and regional publications so you can stay on top of breaking news.
  • Risk monitoring: There are many factors that can impact business performance, including the state of local economies, political upheaval and legislative change. Using LexisNexis news and legal coverage, keep abreast of issues that impact your suppliers and clients, and changes in local markets that could harm your business around the globe.

An Example Filter

To make things a little more concrete, let's consider the example of reputation management.

Let's imagine I work for a large corporation and I want to monitor what is being said about my corporation in my local market across magazines, newspapers and by broadcasters. I can listen for mentions and alert my PR team, who can take steps to redress or amplify the coverage as necessary.

A simple example filter could be:

// Mentions Apple and UK == "Apple"

// In newspapers, magazines or broadcast transcripts
AND lexisnexis.article.type IN "magazine,newspaper,transcript"

Using a DataSift destination I could integrate this data immediately as it arrives in to my existing tools and systems and inform my PR team.

LexisNexis SmartIndexing Technology™

As a quick aside, this seems to be a good time to discuss indexing / categorisation. LexisNexis through their SmartIndexing Technology, provide comprehensive indexing of content. This indexing identifies subjects, industries, companies, organizations, people and places and is exposed through the platform under the lexisnexis.indexing property. LexisNexis's advanced indexing operates beyond explicit keywords, identifying topics that are implied through context and previous experience.

This indexing feature greatly simplifies your queries and gives the content far richer context and meaning which you can take advantage of. This of course adds to the augmentations and custom categorisation features of the DataSift platform.

You can see in the example above I've used the company and country index to filter to Apple plus USA. If I'd filtered for 'Apple' using just keywords gives ambiguous results, so the indexing feature is extremely valuable here and gives much more accurate results.

LexisNexis + VEDO

Taking the example above one step further, I can also take advantage of VEDO tagging & scoring.

For instance, I can use scoring to give a notion of priority to the mentions so I can inform my PR team which are the most important mentions to act upon. As an illustrative example:

// Add extra weight if the mention is in an article title +20 { lexisnexis.article.title contains "Apple" }

// Mention in a news broadcast +50 { lexisnexis.article.type == "transcript" }

// Refers to content on company website +10 { links.domain == "" }

// From a high priority news source +100 { contains "The New York Times" }

When the data is received by my PR team they can now easily prioritise their actions based on the scoring rules.

Can The LexisNexis Source Help You?

The addition of LexisNexis to the DataSift source family is an exciting step as use cases such as reputation and risk management are now so vital to organisations. Watch this space for further announcements on new sources as we continue to expand from our social roots.

For a full reference on the new source, please see our technical documentation.

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