Using Facebook Topic Data to Refine an Advertising Campaign
You might have seen our recent blog post where we discussed how an agency used Facebook topic data to carry out audience research and refine an upcoming ad campaign. In this post we'll take a look at how the research was carried using our platform.
Using Facebook topic data to understand an audience
It naturally follows that the better you can understand your audience, the better you can plan your ad campaign, and therefore the more impact your campaign will have.
In this instance...
Read Using Facebook Topic Data to Refine an Advertising Campaign
Nested Analysis Queries in PYLON
In this blog I'm going to introduce nested analysis queries in PYLON. These are queries that allow you to delve more than one level deep. The example I'll use will analyze authors by gender and then divide them further into age demographic ranges.
PYLON is DataSift's privacy first technology that allows you to look at Facebook data on an aggregate level without visibility of the details of individual people. Think of it like this: you can hear what a crowd is saying without zooming...
Read Nested Analysis Queries in PYLON
Investigating Audience Snacking Habits with Facebook Topic Data
You might have seen our recent blog post where we highlighted some surprising findings about snacking habits based on research using Facebook topic data. In this post we'll take a look at how the research was carried using our platform.
Testing long-held assumptions
We're all increasingly looking to make better data-informed decisions. In this case an agency working on behalf of a brand of popular snack was looking to improve the effectiveness of their advertising around the time of...
Read Investigating Audience Snacking Habits with Facebook Topic Data
Migrating from the Twitter Streaming API
When comparing the DataSift streaming API to the Twitter streaming API, some people have noticed differences in the number of Tweets being returned. The main differences occur when using the Twitter Streaming API "track" method to search for keywords.
If we were to search the Twitter stream using the following request:
curl -d "track=techcrunch" "https://stream.twitter.com/1/statuses/filter.json" -uMyScreenName
we may expect to receive the...
Read Migrating from the Twitter Streaming API
Monitoring Eurozone sentiment for just 20 cents an hour
I wrote a stream today to monitor social media commentary on the meeting between German Chancellor Angela Merkel and French President Nicolas Sarkozy in Paris. It’s “the start of a crucial week for the Eurozone,” one report read, and it almost sounded like understatement. Definitely, sentiment is going to be worth watching today.
Let’s ask some questions about this stream:
What would it cost to run for 24 hours?
How is the cost calculated?...
Read Monitoring Eurozone sentiment for just 20 cents an hour