To filter for an exact match or a non-match with a number, a word, or a phrase.
The == and != operators take an integer, float, or string argument.
They do not use tokenization. They make an exact string match on their argument.
Not case sensitive. Add the cs keyword to create a case-sensitive filter with == or !=.
Filter for audio on Tumblr that has been played exactly 200 times.
tumblr.plays == 200
Filter for Tumblr activity from a particular blog.
tumblr.blog.name == "DataSift"
Filter for audio on Tumblr excluding the artist Beyonce.
tumblr.artist != "Beyonce"
Filter for posts that exactly match "TEST".
interaction.content cs == "TEST"