Facebook Topic Data - Target Summary

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This page summarizes the key PYLON for Facebook topic data targets and their meanings when used in filtering and analysis. A complete list of targets can be found on the targets page. You may also find the target cheat sheet helpful.

Target Populated for Meaning in a filter Example condition Meaning as analysis target
Interaction type
fb.type Stories & engagements Filter to interactions of this type.
 fb.type == "story"
What is the breakdown of interaction types in my index?
Media type
fb.media_type Stories Filter to stories of this content type.
 fb.media_type == "photo"
What types of story content are being posted the most?
fb.parent.media_type Engagements Filter to engagements on stories of this content type.
 fb.parent.media_type == "photo"
What types of story content are receiving the most engagement?
Content
fb.all.content Stories & engagements Filter to stories and engagements on the stories which contain this content.
 fb.all.content contains "BMW"
-- Not permitted --
fb.content Stories Filter to stories that contain this content.
 fb.content contains "BMW"
-- Not permitted --
fb.parent.content Engagements Filter to engagements on stories that contain this content.
 fb.parent.content contains "BMW"
-- Not permitted --
fb.hashtags Stories Filter to stories that contain this hashtag.
 fb.hashtags == "nofilter"
Which hashtags are being used the most in stories?
fb.parent.hashtags Engagements Filter to engagements on stories that contain this hashtag.
 fb.parent.hashtags == "nofilter"
Which hashtags in stories are seeing the most engagement?
fb.language Stories Filter to stories written in this language.
 fb.language == "fr"
Which languages are being used the most to post stories?
fb.parent.language Engagements Filter to engagements on stories written in this language.
 fb.parent.language == "fr"
Stories written in which languages are seeing the most engagement?
Author demographics
fb.author.type Stories & engagements Filter to stories and engagements from this type of user.
 fb.author.type == "user"
Which type of authors are posting or engaging the most?
fb.author.age Stories & engagements Filter to stories and engagements from authors in this age group.
 fb.author.age == "18-24"
Which ages of authors are posting or engaging the most?
fb.author.gender Stories & engagements Filter to stories and engagements from authors of this gender.
 fb.author.gender == "female"
Which genders of authors are posting or engaging the most?
fb.author.country Stories & engagements Filter to stories and engagements from authors in this country.
 fb.author.country == "United Kingdom"
Authors from which countries are posting or engaging the most?
fb.author.country_code Stories & engagements Filter to stories and engagements from authors in this country.
 fb.author.country_code == "GB"
Authors from which countries are posting or engaging the most?
fb.author.region Stories & engagements Filter to stories and engagements from authors in this region.
 fb.author.region == "California"
Authors from which regions are posting or engaging the most?
fb.author.country_region Stories & engagements Filter to stories and engagements from authors in this region.
 fb.author.country_region == "United States|California"
Authors from which regions are posting or engaging the most?
fb.parent.author.type Engagements Filter to engagements on stories posted by this type of user.
 fb.parent.author.type == "user"
Stories posted by which type of author are receiving the most engagement?
fb.parent.author.age Engagements Filter to engagements on stories posted by authors in this age group.
 fb.parent.author.age == "18-24"
Stories posted by which ages of author are receiving the most engagement?
fb.parent.author.gender Engagements Filter to engagements on stories posted by authors of this gender.
 fb.parent.author.gender == "female"
Stories posted by which author gender are receiving the most engagement?
fb.parent.author.country Engagements Filter to engagements on stories posted by authors in this country.
 fb.parent.author.country == "United Kingdom"
Stories posted by authors in which countries are receiving the most engagement?
fb.parent.author.country_code Engagements Filter to engagements on stories posted by authors in this country.
 fb.parent.author.country_code == "GB"
Stories posted by authors in which countries are receiving the most engagement?
fb.parent.author.region Engagements Filter to engagements on stories posted by authors in this region.
 fb.parent.author.region == "California"
Stories posted by authors in which regions are receiving the most engagement?
fb.parent.author.country_region Engagements Filter to engagements on stories posted by authors in this region.
 fb.parent.author.country_region == "United States|California"
Stories posted by authors in which regions are receiving the most engagement?
Topics
fb.topic_ids Stories Filter to stories mentioning this topic id.
 fb.topic_ids == 227228333969461
Which topics are most frequently mentioned in stories?
fb.topics.category Stories Filter to stories mentioning this topic category.
 fb.topics.category == "Automotive"
Which topic categories are most frequently mentioned in stories?
fb.topics.name Stories Filter to stories mentioning this topic name.
 fb.topics.name == "BMW"
Which topics are most frequently mentioned in stories?
fb.topics.category_name Stories Filter to stories mentioning this topic name.
 fb.topics.category_name == "Automotive|BMW"
Which topics are most frequently mentioned in stories?
fb.topic_graph Stories -- not permitted -- -- not permitted -- Which topic pairs co-occur the most frequently in stories?
fb.parent.topic_ids Engagements Filter to engagements on stories mentioning this topic id.
 fb.parent.topic_ids == 227228333969461
Stories mentioning which topics receive the most engagement?
fb.parent.topics.category Engagements Filter to engagements on stories mentioning this topic category.
 fb.parent.topics.category == "Automotive"
Stories mentioning which topic categories receive the most engagement?
fb.parent.topics.name Engagements Filter to engagements on stories mentioning this topic name.
 fb.parent.topics.name == "BMW"
Stories mentioning which topics receive the most engagement?
fb.parent.topics.category_name Engagements Filter to engagements on stories mentioning this topic name.
 fb.parent.topics.category_name == "Automotive|BMW"
Stories mentioning which topics receive the most engagement?
fb.parent.topic_graph Engagements -- not permitted -- -- not permitted -- Which co-occurring topic pairs mentioned in stories drive the most engagement?
Shared links
links.url Stories & engagements Filter to stories sharing this link and the child engagements.
 links.url == "http://datasift.com/case-studies"
Which links are being shared or being engaged with the most?
links.domain Stories & engagements Filter to stories sharing link to this domain and the child engagements.
 links.domain == "datasift.com"
Which domains are being shared or being engaged with the most?
links.title Stories & engagements Filter to stories sharing link with titles containing this text and the child engagements.
 links.title contains "DataSift"
Which links are being shared or being engaged with the most?
Sentiment
fb.sentiment Stories Filter to stories expressing this sentiment.
 fb.sentiment == "positive"
What is the breakdown of sentiment expressed in stories?
fb.parent.sentiment Engagements Filter to engagements on stories expressing this sentiment.
 fb.parent.sentiment == "positive"
What sentiment of stories receive the most engagement?
Classification / VEDO
interaction.tags (Depends on your rules) Filter to stories and engagements which have been classified with this simple tag.
 interaction.tags == "BMW"
What is the breakdown of my tags across both stories and engagements?
interaction.tag_tree (Depends on your rules) Filter to stories and engagements which have been classified with this namespaced tag.
 interaction.tag_tree.automotive.brand == "BMW"
What is the breakdown of my tags across both stories and engagements?