Targets

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This page lists the complete set of targets available for PYLON Facebook topic data.

To learn more about the data available to you take a look at these resources:

Name Type Contents Interaction Filter Query Filter Analysis Target Child Analysis Target
fb.all.content string

For stories this target contains the content of the story, for engagements this target contains content of the parent story being engaged with.

Yes Yes
fb.author.age string

The demographic age range for an author.

Yes Yes Yes Yes
fb.author.country string

The country name for an author.

Yes Yes Yes
fb.author.country_code string

The country code for an author.

Yes Yes Yes
fb.author.country_region string

A combination of fb.author.country and fb.author.region.

Yes Yes Yes
fb.author.gender string

The gender of an author.

Yes Yes Yes Yes
fb.author.region string

The name of the home region of the author.

Yes Yes Yes
fb.author.type string

The type of author that created a story: page or user.

Yes Yes Yes Yes
fb.content string

The main content of a story on Facebook.

Yes Yes
fb.hashtags array(string)

An array containing all the hashtags found in a story.

Yes Yes Yes
fb.language string

The language in which the story is written.

Yes Yes Yes
fb.link string

The URL of the first link contained in a story.

Yes Yes Yes
fb.link_title string

The title of the first link contained in a story.

Yes Yes
fb.media_type string

Indicates the type of the story's content; for example: photo.

Yes Yes Yes
fb.parent.author.age string

The demographic age range for the author of a story receiving comments, reshares, or likes.

Yes Yes Yes Yes
fb.parent.author.country string

The country name for the author of a story receiving comments, reshares, or likes.

Yes Yes Yes
fb.parent.author.country_code string

The country code for the author of a story receiving comments, reshares, or likes.

Yes Yes Yes
fb.parent.author.country_region string

A combination of fb.parent.author.country and fb.parent.author.region.

Yes Yes Yes
fb.parent.author.gender string

The gender of the author of a story receiving comments, reshares, or likes.

Yes Yes Yes Yes
fb.parent.author.region string

The name of the home region of the author of a story that is receiving a like, comment, or reshare.

Yes Yes Yes
fb.parent.author.type string

The type of author that created a story that is receiving comments, reshares, or likes.

Yes Yes Yes Yes
fb.parent.content string

The main content of a story receiving comments, reshares, or likes.

Yes Yes
fb.parent.hashtags array(string)

An array containing all the hashtags found in a story receiving comments, reshares, or likes.

Yes Yes Yes
fb.parent.language string

The language in which a story that is receiving comments, reshares, or likes is written.

Yes Yes Yes
fb.parent.link string

The URL of the first link contained in a story which is receiving comments, reshares, or likes.

Yes Yes Yes
fb.parent.link_title string

The title of the first link contained in a story which is receiving comments, reshares, or likes.

Yes Yes
fb.parent.media_type string

Indicates the type of the content; for example: photo.

Yes Yes Yes
fb.parent.sentiment string

The sentiment reflected in the main content of a story receiving comments, reshares, or likes.

Yes Yes Yes Yes
fb.parent.topic_graph string

An analysis-only target that returns the most frequently occurring pairs of topics found together in stories that are receiving engagements.

Yes
fb.parent.topic_ids array(int)

Raw FBIDs of inferred topics for a story that is receiving comments, reshares, or likes.

Yes Yes Yes
fb.parent.topics.about array(string)

The about text for the inferred topics for a story that is receiving comments, reshares, or likes.

Yes
fb.parent.topics.category array(string)

The category for the inferred topics for a story that is receiving comments, reshares, or likes.

Yes Yes Yes
fb.parent.topics.category_name array(string)

A combination of fb.parent.topics.category and fb.parent.topics.name.

Yes Yes Yes
fb.parent.topics.company_overview array(string)

The company overview text for the inferred topics for a story that is receiving comments, reshares, or likes.

Yes
fb.parent.topics.location_city array(string)

The city name for the inferred topics for a story that is receiving comments, reshares, or likes.

Yes
fb.parent.topics.location_street array(string)

The street location for the inferred topics for a story that is receiving comments, reshares, or likes.

Yes
fb.parent.topics.mission array(string)

The mission statement for the inferred topics for a story that is receiving comments, reshares, or likes.

Yes
fb.parent.topics.name array(string)

The names of the inferred topics for a story that is receiving comments, reshares, or likes.

Yes Yes Yes
fb.parent.topics.products array(string)

The products text for the inferred topics for a story that is receiving comments, reshares, or likes.

Yes
fb.parent.topics.release_date array(string)

The release_date for the inferred topics for a story that is receiving comments, reshares, or likes.

Yes
fb.parent.topics.username array(string)

The usernames of the inferred topics for a story that is receiving comments, reshares, or likes.

Yes
fb.parent.topics.website array(string)

The website(s) for the inferred topics for a story that is receiving comments, reshares, or likes.

Yes
fb.sample float

A random float in the range 0-100. Used for 'engagement-level' sampling of data.

Yes Yes
fb.sentiment string

The sentiment reflected in a story.

Yes Yes Yes Yes
fb.topic_graph string

An analysis-only target that returns the most frequently occuring pairs of topics found together in stories.

Yes
fb.topic_ids array(int)

Raw FBIDs of inferred topics.

Yes Yes Yes
fb.topics.about array(string)

Free-text description of a topic, usually a page.

Yes
fb.topics.category array(string)

The category for the inferred topics for a story.

Yes Yes Yes
fb.topics.category_name array(string)

A combination of fb.topics.category and fb.topics.name.

Yes Yes Yes
fb.topics.company_overview array(string)

Free-text overview of a company.

Yes
fb.topics.location_city array(string)

The city name for the inferred topics for a story.

Yes
fb.topics.location_street array(string)

The street name for the inferred topics for a story.

Yes
fb.topics.mission array(string)

The mission statement for the inferred topics for a story.

Yes
fb.topics.name array(string)

The names of the topics identified in an interaction.

Yes Yes Yes
fb.topics.products array(string)

The products text for the inferred topics for a story.

Yes
fb.topics.release_date array(string)

The release_date for the inferred topics for a story.

Yes
fb.topics.username array(string)

The name is used in the URL of a Facebook page.

Yes
fb.topics.website array(string)

The website(s) for the inferred topics for a story.

Yes
fb.type string

The top-level content type.

Yes Yes Yes Yes

Interaction

Name Type Contents Interaction Filter Query Filter Analysis Target Child Analysis Target
interaction.content string

The main content of a story. Not available for engagements.

Yes Yes
interaction.hashtags array(string)

Facebook hashtags inserted by users into stories.

Yes Yes Yes
interaction.media_type string

The type of media in a story.

Yes Yes Yes Yes
interaction.ml.categories array(string)

Analyze this target to count the number of interactions on which a particular tag had the highest score.

Yes Yes
interaction.raw_content string

The raw content of a story as a free text string. Identical to interaction.content.

Yes Yes
interaction.sample float

A random float in the range 0-100. Used for 'story-level' sampling of data.

Yes
interaction.subtype string

The subtype of a PYLON interaction.

Yes Yes Yes Yes
interaction.tags array(string)

Analyze this target to count the number of interactions on which a particular tag has been applied.

Yes Yes
interaction.tag_tree array(string)

Analyze this target to count the number of interactions on which a particular VEDO tag has been applied.

Yes Yes

Links

Name Type Contents Interaction Filter Query Filter Analysis Target Child Analysis Target
links.code array(int)

The HTTP status code for a URL.

Yes Yes Yes
links.domain array(string)

The Fully Qualified Domain Name (FQDN) of a link.

Yes Yes Yes
links.normalized_url array(string)

The normalized version of an original URL.

Yes Yes Yes
links.title array(string)

The title of the page the link points to.

Yes Yes Yes
links.url array(string)

The full URL of the page.

Yes Yes Yes