The sentiment reflected in a story. It can be:

  • positive
  • negative
  • neutral

The sentiment is determined by Facebook's sentiment analysis engine. In some cases, this target is not populated.

This targets is available for content written in:

  • English
  • French
  • German
  • Italian
  • Portuguese
  • Spanish
  • Turkish

See also: fb.parent.sentiment.


  1. Filter for posts about your competitor's brand where the sentiment is negative:

    fb.content contains "Lamborghini" and fb.sentiment == "negative"


Check out our language support for topic detection and sentiment.

Resource information

Target service: PYLON for Facebook Topic Data

Type: string

Array: No

Tokenized for query filters: No

Interaction filter: Yes

Analysis target: Yes

Query filter: Yes

Child analysis target: Yes