A great way to measure engagement with a campaign or website is to examine interactions which share links.
For the Facebook topic data source you have access to targets such as fb.link and fb.link_title, but also the links augmentation. We recommend you use the links augmentation targets (links.*) as any link provided in fb.link and fb.link_title is automatically included in the links augmentation.
Remember when you write any filter you need to consider whether you are looking for stories, engagements or both. The links augmentation targets (links.*) cover both stories and engagements. That is to say if you filter using links.url if the interaction is a story this equates to fb.link, whereas if the interaction is an engagement it equates to fb.parent.link.
You can read our introduction to Facebook topic data for more details.
Content with a Link
Note this CSDL would pick up both stories with links, and engagements on stories with links. If you'd like to just filter for stories or a type of engagement you could also use the fb.type target.
For example this CSDL will filter for interactions that are stories with links only:
links.url exists AND fb.type == "story"
Next you might be looking for engagement around specific URLs, such as an advertising campaign.
To filter to content that shares a specific URL:
links.url == "https://datasift.com/case-studies/trendspottr/"
To filter to content that shares any of a list of URLs:
links.url in "https://datasift.com/case-studies/trendspottr/,https://datasift.com/case-studies/cognizant/"
Again you could combine this with the fb.type target if you want to restrict your filter to stories or types of engagement.
Next you might want to filter to links that point to a certain domain.
To filter to domain make use of the links.domain target:
links.domain == "datasift.com"
You can also filter to a list of domains:
links.domain in "nytimes.com, bbc.co.uk"
It is also possible to filter on the titles of pages that have been shared. When a user shares a link, if the link is resolvable then the title for the page will be fetched.
Note that page titles are only fetched for the first link in a post, that is to say that the title will be fetched if possible for the link given by the fb.link target (which is the first link provided by the links augmentation). The title for the link is accessible using the fb.link_title target, but we recommend you use the links.title target for your filters.
So for example you could filter to links that have automotive brands in their titles:
links.title contains_any "Audi, Honda, Renault"
Or links from a particular domain with keywords in their title:
links.domain IN "nypost.com" AND links.title contains_any "US Open"