This target states where the article originates from in the activity chain.

For shares the value is activity|share as the article has been posted in the share.

For all other interaction types the value is root as the article is either the root of the activity chain itself, or was posted as part of a share at the root of the activity chain.

Query filtering

  1. Filter to articles included in shares:

    ||.||.origin == "activity|share"

  2. Filter to articles that have been engaged with, viewed, or clicked on:

    ||.||.origin == "root"


You can use this target to analyze whether articles have been shared or engaged with.

  1. Analyze the balance between sharing and engagement of articles about two well known brands:

    "filter": "||.||.title contains_any \"Apple, Yahoo\"",
    "parameters": {
        "analysis_type": "freqDist",
        "parameters": {
            "target": "||.||.origin",
            "threshold": 2

Resource information

Type: string

Tokenized for query filters: No

Analysis target: Yes

Query filter: Yes

Child analysis target: Yes