custom_segments

^^li.all.articles
Segments assigned to the author of the article, based on demographics, connections, behaviour and topics followed.
^^
^^li.user
Segments assigned to the member who performed the interaction, based on demographics, connections, behaviour and topics followed.
^^
^^li.root.user
If the root item of the activity chain is a share posted by a member, the custom segments of the member.

If the root item is an article, or a share posted by a company, then this target is not populated.
^^

Valid custom segments:

Segment name Description
13 plus years of experience 13 years of experience is based off the member's first position listed on their profile with first year based on experience start year. Any title counts towards experience.
2-7 years of experience 2 to 7 years of experience is based off the member's first position listed on their profile with first year based on experience start year. Any title counts towards experience.
affluent millennials Look alike model based segment of members who possess over $100k (or equivalent in non US dollars) in investable assets as well as an inferred age indicative of a millennial.
big ideas & innovation channel followers Followers of Big Ideas and Innovation Pulse Channel.
business traveler This propensity based model leverages LinkedIn member data to identify professionals whose behavior indicates they travel or who have expressed interest in travel.
career starters Target individuals just getting started in their careers (
ceo network The non-CXO 1st degree connections of CEOs.
cfo network The non-CXO 1st degree connections of CFOs.
channels - business travel Follow the Business Travel channel on Pulse.
channels - economy Follow the Economy channel on Pulse.
channels - healthcare Follow the Healthcare channel on Pulse.
channels - leadership and management Follow the Leadership and Management channel on Pulse.
channels - marketing strategies Follow the Marketing Strategies channel on Pulse.
channels - professional women Follow the Professional Women channel on Pulse.
channels - recruiting and hiring Follow the Recruiting and Hiring channel on Pulse.
channels - social impact Follow the Social Impact channel on Pulse.
channels - social media Follow the Social Media channel on Pulse.
channels - what inspires me Follow the What Inspires Me channel on Pulse.
ci/to network The non-CXO 1st degree connections of CI/TOs.
cmo network The non-CXO 1st degree connections of CMOs.
ex-pat Members who moved to another country last year.
finance opinion leaders Members who are college educationed and follow channels and possess skills indicative of those who influence finance / government conversations.
follower-industry-consumer retail Follow the Consumer Retail on Pulse.
follower-industry-hospital & health care Follow the Hospital and Healthcare channel on Pulse.
follower-industry-marketing and advertising Follow the Marketing and Advertising channel on Pulse.
follower-industry-travel Follow the Travel channel on Pulse.
follower-sector-government Follow the Government on Pulse.
follower-sector-media Follow the Media on Pulse.
fortune 1ks Members who currently work at a fortune 1000 company.
freelancers Members whose profiles contain a variety of freelancing related keywords across many languages.
g2000 current company Members who currently work at a G2000 company.
high tech sector followers Followers of any company in High-Tech Industry Sector
interest - automotive followers Followers of companies in industry-automotive.
interest - education Followers of pulse channel for higher education.
interest - energy Followers of companies in oil and energy industry (based off company’s industry).
interest - entrep and small biz Followers of the Entrepreneurship channel on Pulse.
interest - finance Followers of companies in the Finance Sector.
interest - finance and banking Followers of the Finance & Banking channel on Pulse.
interest - higher ed Followers of companies in industry-higher education.
interest - retail Followers of the Retail channel on Pulse.
interest - technology Followers of the Technology channel on Pulse.
it committee Lookalike model segment of members who have IT decision making or influence.
mass affluent Lookalike model based segment of members who possess over $100k (or equivalent in non US dollars) in investable assets.
mobile/device Members that used the mobile app, mobile web via a mobile device in the last 30 days.
opinion leaders Members from industries and fields that regularly influence public policy and opinion as well as members active in Groups, Polls, Sharing, and Blogging.
outside of home country connections Over 50% of connections are outside home country connections based on member entered country.
retirement Active members who either (a) were born>40 years ago, (b) have a job title of 'retired', or (c) have been in their last 'position' for >15 years.
retirement decision makers High seniority and with headlines, summaries, or specialities related to Pensions/Benefits/Investments/Retirement OR members working for a few specific companies with certain job titles.
sbo network SBO Network (network of SBO owner, partner, CEO of company size 1-50 employees).
small business growth Businesses between 1-200 employees where growth (in number of employees) is higher than average for their peer group on LinkedIn.
smb inferred Members who most likely work for SMBs but are not currently mapped to SMBs.
unemployed professionals Members whose current position has an end date before the current date.
vets Members educated at Military institutions or employed by a US Service Branch.
young upwardly mobile Professional Millennials inferred to be under 35 years old with either certain job titles or zip codes of urban areas inferred to be high salary (US only).

Query filtering

^^li.all.articles

  1. Filter to shares of articles authored by members belonging to a particular segment:

    li.subtype == "activity|share" AND ||.||.custom_segments == "freelancers"

  2. Filter to shares of articles authored by members belonging to any of a set of segments:

    li.subtype == "activity|share" AND ||.||.custom_segments in "freelancers, business traveler"

    ^^

^^li.user

  1. Filter to shares by members belonging to a particular segment:

    li.subtype == "activity|share" AND ||.||.custom_segments == "freelancers"

  2. Filter to shares by members belonging to any of a set of segments:

    li.subtype == "activity|share" AND ||.||.custom_segments in "freelancers, business traveler"

    ^^

^^li.root.user

  1. Filter to likes on shares posted by members belonging to a particular segment:

    li.subtype == "activity|like" AND ||.||.custom_segments == "freelancers"

  2. Filter to likes on shares posted by members belonging to any of a set of segments:

    li.subtype == "activity|like" AND ||.||.custom_segments in "freelancers, business traveler"

    ^^

Analysis

^^li.all.articles
You can use this target to analyze the custom segments of authors whose content is being shared or engaged with.

  1. Analyze the custom segments of authors whose content is being shared:

    "filter": "li.subtype == \"activity|share\"",
    "parameters": {
        "analysis_type": "freqDist",
        "parameters": {
            "target": "||.||.custom_segments",
            "threshold": 20
        }
    }

    Notice that here a query filter is used to filter to articles posted in shares.
    ^^

^^li.user
You can use this target to analyze the custom segments of members who are performing interactions.

  1. Analyze the custom segments of members posting shares:

    "filter": "li.subtype == \"activity|share\"",
    "parameters": {
        "analysis_type": "freqDist",
        "parameters": {
            "target": "||.||.custom_segments",
            "threshold": 20
        }
    }

    Notice that here a query filter is used to filter to shares only.
    ^^

^^li.root.user
You can use this target to analyze the custom segments of members whose shares are receiving engagement.

  1. Analyze the custom segments of members whose shares are receiving likes:

    "filter": "li.subtype == \"activity|like\"",
    "parameters": {
        "analysis_type": "freqDist",
        "parameters": {
            "target": "||.||.custom_segments",
            "threshold": 20
        }
    }

    Notice that here a query filter is used to filter to likes only.
    ^^

Resource information

Type: array(string)

Tokenized for query filters: No

Analysis target: Yes

Query filter: Yes

Child analysis target: No