gender

^^li.all.articles
Gender of the member who authored the article.
^^
^^li.user
Gender of the member who performed the interaction.
^^
^^li.root.user
If the root item of the activity chain is a share posted by a member, gender of the member.

If the root item is an article, or a share posted by a company, then this target is not populated.
^^

One of female, male, unknown.

Query filtering

^^li.all.articles

  1. Filter to shares of articles authored by members of a particular gender:

    li.subtype == "activity|share" AND ||.||.gender == "female"

  2. Filter to shares of articles authored by members of a particular gender and of a certain age group:

    li.subtype == "activity|share" AND ||.||.gender == "female" AND ||.||.age == "25-34"

    ^^

^^li.user

  1. Filter to shares by members of a particular gender:

    li.subtype == "activity|share" AND ||.||.gender == "female"

  2. Filter to shares by members of a particular gender and of a certain age group:

    li.subtype == "activity|share" AND ||.||.gender == "female" AND ||.||.age == "25-34"

    ^^

^^li.root.user

  1. Filter to likes on shares posted by members of a particular gender:

    li.subtype == "activity|like" AND ||.||.gender == "female"

  2. Filter to ikes on shares posted by members of a particular gender and of a certain age group:

    li.subtype == "activity|like" AND ||.||.gender == "female" AND ||.||.age == "25-34"

    ^^

Analysis

^^li.all.articles
You can use this target to analyze the genders of authors whose content is being shared or engaged with.

  1. Analyze the genders of authors whose content is being shared:

    "filter": "li.subtype == \"activity|share\"",
    "parameters": {
        "analysis_type": "freqDist",
        "parameters": {
            "target": "||.||.gender",
            "threshold": 3
        }
    }

    Notice that here a query filter is used to filter to articles posted in shares.
    ^^

^^li.user
You can use this target to analyze the genders of members who are performing interactions.

  1. Analyze the genders of members who are posting shares:

    "filter": "li.subtype == \"activity|share\"",
    "parameters": {
        "analysis_type": "freqDist",
        "parameters": {
            "target": "||.||.gender",
            "threshold": 3
        }
    }

    Notice that here a query filter is used to filter to shares only.
    ^^

^^li.root.user
You can use this target to analyze the genders of members whose shares are receiving engagement.

  1. Analyze the genders of members whose shares are receiving likes:

    "filter": "li.subtype == \"activity|like\"",
    "parameters": {
        "analysis_type": "freqDist",
        "parameters": {
            "target": "||.||.gender",
            "threshold": 3
        }
    }

    Notice that here a query filter is used to filter to likes only.
    ^^

Resource information

Type: string

Tokenized for query filters: No

Analysis target: Yes

Query filter: Yes

Child analysis target: Yes