Text content of the item at the root of the activity chain.

For engagements and clicks on shares, the content of the share.

For engagements and clicks on articles, this target is not populated.

Query filtering

  1. Filter to likes on shares where the share's content includes one or more keywords:

    li.subtype == "activity|like" AND ||.||.content contains_any "BMW, Alfa Romeo, Honda"

Resource information

Type: string

Tokenized for query filters: Yes

Analysis target: No

Query filter: Yes

Child analysis target: No