demographic.income.start

This target contains the lower limit of a personal income range. For example, if an individual falls into the $60,000 to $69,999 range, demographic.income.start contains 60000, stored as an integer.

Examples

  1. Filter for content from individuals who earn at least $90,000 a year and who mention refinancing:

    interaction.content contains_any "refinancing, refinance" and
    demographic.income.start >= 90000

  2. Filter for content from individuals who earn between $30,000 and $40,000 a year and who mention college:

    interaction.content contains "college" and
    demographic.income.start >= 30000 and
    demographic.income.end <= 40000

Resource information

Target service: Augmentation Target: Demographic

Type: int

Array: No

Always exists: No