The "likes and interests" data for an author. This augmentation is useful if you want to filter for content and draw comparisons based on the likes and interests of the target audience.


  1. Filter for comments about Microsoft from people who have "Charity" in their list of likes and interests:

interaction.content contains "Microsoft" and
demographic.likes_and_interests contains "Charity"


This target can include a wide range of topics. There is no definitive list. Here, for your guidance, are some examples:

Anime Art/culture Basketball
Books/reading Boxing/MMA Cake/cookies
Cars Cats Charity
Coffee Comedy Cooking
Cricket Cycling Dancing
Dating/romance Dogs Environment
Family life Fashion Fitness
Football Gaming Golf
Harry Potter Health issues Hockey
Ice cream Karaoke Motor sports
Music News Nightlife/partying
Outdoor life Pets/animals Photography
Politics Science Science fiction
Skiing Soccer Social Media
Sports Technology Tennis
Theater Travel TV/film
Wining & dining Wrestling Writing

The challenge when designing your CSDL filters is that the data providers choose the allowed values in this target. You might run initial tests to determine the best filters for your application.

Resource information

Target service: Augmentation Target: Demographic

Type: array(string)

Array: Yes

Always exists: No