The "likes and interests" data for an author. This augmentation is useful if you want to filter for content and draw comparisons based on the likes and interests of the target audience.
- Filter for comments about Microsoft from people who have "Charity" in their list of likes and interests:
interaction.content contains "Microsoft" and demographic.likes_and_interests contains "Charity"
This target can include a wide range of topics. There is no definitive list. Here, for your guidance, are some examples:
|Harry Potter||Health issues||Hockey|
|Ice cream||Karaoke||Motor sports|
|Wining & dining||Wrestling||Writing|
The challenge when designing your CSDL filters is that the data providers choose the allowed values in this target. You might run initial tests to determine the best filters for your application.
Target service: Augmentation Target: Demographic
Always exists: No