Indicates whether an interaction is a summary, photo, or player.
There are three different types of cards that can be attached to Tweets:
- summary: the default card, which includes a title, description, thumbnail image, and Twitter account attribution.
- photo: a Tweet-sized photo card.
- player: a Tweet-sized video/audio/media player card.
The links.meta.twitter.card target is part of the family of basic Twitter Cards targets:
In the header of an HTML page, it might appear as:
<meta name="twitter:card" content="summary">
At the time of writing, Twitter advises users that the twitter:card and twitter:player values must be the same. Similarly, when filtering in DataSift for a particular value in links.meta.twitter.card, it is identical to filtering for that value in links.meta.twitter.player.
- Filter for content where the Twitter Card type is a summary:
links.meta.twitter.card == "summary" and interaction.sample < 1 // Restrict our filter to a 1% sample
According to Twitter's Developer Documentation Suite:
| Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a "card" attached to the Tweet that is visible to all of their followers.
As a developer, Twitter Cards:
Learn more about Twitter Cards.
Target service: Augmentation Target: Links
Target object: Links: Twitter Card
Always exists: No