Indicates whether an interaction is a summary, photo, or player.

There are three different types of cards that can be attached to Tweets:

  • summary: the default card, which includes a title, description, thumbnail image, and Twitter account attribution.
  • photo: a Tweet-sized photo card.
  • player: a Tweet-sized video/audio/media player card.

The links.meta.twitter.card target is part of the family of basic Twitter Cards targets:

In the header of an HTML page, it might appear as:

<meta name="twitter:card" content="summary">

At the time of writing, Twitter advises users that the twitter:card and twitter:player values must be the same. Similarly, when filtering in DataSift for a particular value in links.meta.twitter.card, it is identical to filtering for that value in links.meta.twitter.player.


  1. Filter for content where the Twitter Card type is a summary:

links.meta.twitter.card == "summary"
and interaction.sample < 1
// Restrict our filter to a 1% sample


According to Twitter's Developer Documentation Suite:

Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a "card" attached to the Tweet that is visible to all of their followers.

As a developer, Twitter Cards:

  • Give you control of how your content is displayed with Tweets
  • Drive traffic to your site
  • Increase the number of people following your Twitter accounts through content attribution

Learn more about Twitter Cards.

Resource information

Target service: Augmentation Target: Links

Target object: Links: Twitter Card

Type: array(string)

Array: Yes

Always exists: No