tumblr.activity

The type of Tumblr activity for a post. This target is particularly valuable when you use it alongside tumblr.type.

In 2015, Tumblr changed the values that they delievered in this target.

The old values, prior to February 2015 are:

  • CreatePost
  • UpdatePost
  • Likes
  • Unlikes

The old values are not useful for live filtering but you will need them for filters that you run against our Historics archive.

The new values, after February 2015 are:

  • post
  • like
  • delete
  • blog

Examples

  1. Filter, using the new values in this target, for posts relating to "data":

    tumblr.activity == "post" and
    (
        tumblr.body contains "data"
        or
        tumblr.title contains "data"
    )

  2. Filter, using the new values in this target, for likes relating to "data":

    tumblr.activity == "like" and
    (
        tumblr.body contains "data"
        or
        tumblr.title contains "data"
    )

  3. Filter, using the old values in this target, for Tumblr "like" and "unlike" messages relating to posts about "data":

    tumblr.activity in "Likes, Unlikes" and
    (
        tumblr.body contains "data"
        or
        tumblr.title contains "data"
    )

  4. Filter, using the old values in this target, for likes for blogs that mention a particular brand:

    tumblr.activity == "Likes" and
    tumblr.type == "text" and
    tumblr.body contains "BMW"

  5. Filter for blogs about DataSift:

    tumblr.activity == "blog" and
    tumblr.body contains "datasift"

Resource information

Target service: Tumblr

Type: string

Array: No

Always exists: Yes