Demographic Segments

This document lists all the valid demographic segments you can use when specifying audiences for analysis.

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If you are building a user interface for your application that needs to allow users to pick from demographic options, you can use the Reference Data API to fetch the values listed on this page. Read our Utilizing the Reference Data API guide to learn more.

The following demographic dimensions are available for defining audiences:

Seniorities

This demographic dimension reflects the seniority level of members.

The valid values for the dimension are:

cxodirectorentry
managerownerpartner
seniortrainingunpaid
vp

Company sizes

This demographic dimension reflects the size of companies that members are employed by.

The valid values for the dimension are:

1-1011-5051-200
201-500501-10001001-5000
5001-1000010001+myself only

Functions

This demographic dimension reflects the job functions of members.

The valid values for the dimension are:

accountingadministrativearts and design
business developmentcommunity and social servicesconsulting
educationengineeringentrepreneurship
financehealthcare serviceshuman resources
information technologylegalmarketing
media and communicationmilitary and protective servicesoperations
product managementprogram and project managementpurchasing
quality assurancereal estateresearch
salessupport

Custom segments

This demographic dimension reflects 'custom segments' that members belong to, as defined by LinkedIn.

The valid values for the dimension are:

Segment name Description
13 plus years of experience 13 years of experience is based off the member's first position listed on their profile with first year based on experience start year. Any title counts towards experience.
2-7 years of experience 2 to 7 years of experience is based off the member's first position listed on their profile with first year based on experience start year. Any title counts towards experience.
affluent millennials Look alike model based segment of members who possess over $100k (or equivalent in non US dollars) in investable assets as well as an inferred age indicative of a millennial.
big ideas & innovation channel followers Followers of Big Ideas and Innovation Pulse Channel.
business traveler This propensity based model leverages LinkedIn member data to identify professionals whose behavior indicates they travel or who have expressed interest in travel.
career starters Target individuals just getting started in their careers (
ceo network The non-CXO 1st degree connections of CEOs.
cfo network The non-CXO 1st degree connections of CFOs.
channels - business travel Follow the Business Travel channel on Pulse.
channels - economy Follow the Economy channel on Pulse.
channels - healthcare Follow the Healthcare channel on Pulse.
channels - leadership and management Follow the Leadership and Management channel on Pulse.
channels - marketing strategies Follow the Marketing Strategies channel on Pulse.
channels - professional women Follow the Professional Women channel on Pulse.
channels - recruiting and hiring Follow the Recruiting and Hiring channel on Pulse.
channels - social impact Follow the Social Impact channel on Pulse.
channels - social media Follow the Social Media channel on Pulse.
channels - what inspires me Follow the What Inspires Me channel on Pulse.
ci/to network The non-CXO 1st degree connections of CI/TOs.
cmo network The non-CXO 1st degree connections of CMOs.
ex-pat Members who moved to another country last year.
finance opinion leaders Members who are college educationed and follow channels and possess skills indicative of those who influence finance / government conversations.
follower-industry-consumer retail Follow the Consumer Retail on Pulse.
follower-industry-hospital & health care Follow the Hospital and Healthcare channel on Pulse.
follower-industry-marketing and advertising Follow the Marketing and Advertising channel on Pulse.
follower-industry-travel Follow the Travel channel on Pulse.
follower-sector-government Follow the Government on Pulse.
follower-sector-media Follow the Media on Pulse.
fortune 1ks Members who currently work at a fortune 1000 company.
freelancers Members whose profiles contain a variety of freelancing related keywords across many languages.
g2000 current company Members who currently work at a G2000 company.
high tech sector followers Followers of any company in High-Tech Industry Sector
interest - automotive followers Followers of companies in industry-automotive.
interest - education Followers of pulse channel for higher education.
interest - energy Followers of companies in oil and energy industry (based off company’s industry).
interest - entrep and small biz Followers of the Entrepreneurship channel on Pulse.
interest - finance Followers of companies in the Finance Sector.
interest - finance and banking Followers of the Finance & Banking channel on Pulse.
interest - higher ed Followers of companies in industry-higher education.
interest - retail Followers of the Retail channel on Pulse.
interest - technology Followers of the Technology channel on Pulse.
it committee Lookalike model segment of members who have IT decision making or influence.
mass affluent Lookalike model based segment of members who possess over $100k (or equivalent in non US dollars) in investable assets.
mobile/device Members that used the mobile app, mobile web via a mobile device in the last 30 days.
opinion leaders Members from industries and fields that regularly influence public policy and opinion as well as members active in Groups, Polls, Sharing, and Blogging.
outside of home country connections Over 50% of connections are outside home country connections based on member entered country.
retirement Active members who either (a) were born>40 years ago, (b) have a job title of 'retired', or (c) have been in their last 'position' for >15 years.
retirement decision makers High seniority and with headlines, summaries, or specialities related to Pensions/Benefits/Investments/Retirement OR members working for a few specific companies with certain job titles.
sbo network SBO Network (network of SBO owner, partner, CEO of company size 1-50 employees).
small business growth Businesses between 1-200 employees where growth (in number of employees) is higher than average for their peer group on LinkedIn.
smb inferred Members who most likely work for SMBs but are not currently mapped to SMBs.
unemployed professionals Members whose current position has an end date before the current date.
vets Members educated at Military institutions or employed by a US Service Branch.
young upwardly mobile Professional Millennials inferred to be under 35 years old with either certain job titles or zip codes of urban areas inferred to be high salary (US only).

Sectors

This demographic dimension reflects the industry sector that members work within.

The valid values for the dimension are:

agricultureartsconstruction
consumercorporateeducational
financegovernmenthigh-tech
legalmanufacturingmedia
medicalnon-profitrecreational
servicetransportation

Industries

This demographic dimension reflects the name of the industry that members work within.

The valid values for the dimension are:

accountingairlines/aviationalternative dispute resolution
alternative medicineanimationapparel and fashion
architecture & planningarts and craftsautomotive
aviation and aerospacebankingbiotechnology
broadcast mediabuilding materialsbusiness supplies and equipment
capital marketschemicalscivic & social organization
civil engineeringcommercial real estatecomputer and network security
computer gamescomputer hardwarecomputer networking
computer softwareconstructionconsumer electronics
consumer goodsconsumer servicescosmetics
dairydefense & spacedesign
e-learningeducation managementelectrical and electronic manufacturing
entertainmentenvironmental servicesevents services
executive officefacilities servicesfarming
financial servicesfine artfishery
food & beveragesfood productionfundraising
furnituregambling & casinosglass, ceramics and concrete
government administrationgovernment relationsgraphic design
health, wellness and fitnesshigher educationhospital & health care
hospitalityhuman resourcesimport and export
individual and family servicesindustrial automationinformation services
information technology and servicesinsuranceinternational affairs
international trade and developmentinternetinvestment banking
investment managementjudiciarylaw enforcement
law practicelegal serviceslegislative office
leisure, travel & tourismlibrarieslogistics and supply chain
luxury goods and jewelrymachinerymanagement consulting
maritimemarket researchmarketing and advertising
mechanical or industrial engineeringmedia productionmedical device
medical practicemental health caremilitary
mining & metalsmotion pictures and filmmuseums and institutions
musicnanotechnologynewspapers
non-profit organization managementoil & energyonline media
outsourcing/offshoringpackage/freight deliverypackaging and containers
paper & forest productsperforming artspharmaceuticals
philanthropyphotographyplastics
political organizationprimary/secondary educationprinting
professional training & coachingprogram developmentpublic policy
public relations and communicationspublic safetypublishing
railroad manufactureranchingreal estate
recreational facilities and servicesreligious institutionsrenewables and environment
researchrestaurantsretail
security and investigationssemiconductorsshipbuilding
sporting goodssportsstaffing and recruiting
supermarketstelecommunicationstextiles
think tankstobaccotranslation and localization
transportation/trucking/railroadutilitiesventure capital and private equity
veterinarywarehousingwholesale
wine and spiritswirelesswriting and editing

Minor continents

The following are valid minor continents that you can specify:

antarcticaaustraliacaribbean
central africacentral americacentral asia
east africaeastern asiaeastern europe
melanesiamicronesiamiddle east
new zealandnorth africanorth america
polynesiasouth africasouth america
south asiasoutheast asiawest africa
western europe

Countries

The following are valid countries that you can specify:

afghanistanaland islandsalbania
algeriaamerican samoaandorra
angolaanguillaantarctica
antigua and barbudaargentinaarmenia
arubaaustraliaaustria
azerbaijanbahamasbahrain
bangladeshbarbadosbelarus
belgiumbelizebenin
bermudabhutanbolivia
bonaire, sint eustatius and sababosnia and herzegovinabotswana
bouvet islandbrazilbritish indian ocean territory
brunei darussalambulgariaburkina faso
burundicambodiacameroon
canadacape verdecaribbean nations
cayman islandscentral african republicchad
chilechinachristmas island
cocos (keeling) islandscolombiacomoros
congocongo, the democratic republic of thecook islands
costa ricacroatiacuba
curacaocyprusczech republic
côte d'ivoiredenmarkdjibouti
dominicadominican republiceast timor
ecuadoregyptel salvador
equatorial guineaeritreaestonia
ethiopiafalkland islands (malvinas)faroe islands
fijifinlandfrance
france, metropolitanfrench guianafrench polynesia
french southern territoriesgabongambia
georgiagermanyghana
gibraltargreecegreenland
grenadaguadeloupeguam
guatemalaguernseyguinea
guinea-bissauguyanahaiti
heard island and mcdonald islandsholy see (vatican city state)honduras
hong konghungaryiceland
indiaindonesiairan, islamic republic of
iraqirelandisle of man
israelitalyjamaica
japanjerseyjordan
kazakhstankenyakiribati
korea, democratic people's republic ofkorea, republic ofkosovo
kuwaitkyrgyzstanlao, people's democratic republic
latvialebanonlesotho
liberialibyan arab jamahiriyaliechtenstein
lithuanialuxembourgmacao
macedonia, the former yugoslav republic ofmadagascarmalawi
malaysiamaldivesmali
maltamarshall islandsmartinique
mauritaniamauritiusmayotte
mexicomicronesia, federated states ofmoldova, republic of
monacomongoliamontenegro
montserratmoroccomozambique
myanmarnamibianauru
nepalnetherlandsnetherlands antilles
new caledonianew zealandnicaragua
nigernigerianiue
norfolk islandnorthern mariana islandsnorway
omanpakistanpalau
palestinian territory, occupiedpanamapapua new guinea
paraguayperuphilippines
pitcairnpolandportugal
puerto ricoqatarreunion
romaniarussian federationrwanda
saint barthélemysaint helenasaint kitts and nevis
saint luciasaint martinsaint pierre and miquelon
saint vincent and the grenadinessamoasan marino
sao tome and principesaudi arabiasenegal
serbiaserbia and montenegroseychelles
sierra leonesingaporesint maarten (dutch part)
slovakiasloveniasolomon islands
somaliasouth africasouth georgia and the south sandwich islands
south sudanspainsri lanka
sudansurinamesvalbard and jan mayen
swazilandswedenswitzerland
syrian arab republictaiwan, province of chinatajikistan
tanzania, united republic ofthailandtimor-leste
togotokelautonga
trinidad and tobagotunisiaturkey
turkmenistanturks and caicos islandstuvalu
ugandaukraineunited arab emirates
united kingdomunited statesunited states minor outlying islands
uruguayuzbekistanvanuatu
venezuelaviet namvirgin islands, british
virgin islands, u.s.wallis and futunawestern sahara
yemenyugoslaviazambia
zimbabwe