Demographic Segments

This document lists all the valid demographic segments you can use when specifying audiences for analysis.

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If you are building a user interface for your application that needs to allow users to pick from demographic options, you can use the Reference Data API to fetch the values listed on this page. Read our Utilizing the Reference Data API guide to learn more.

The following demographic dimensions are available for defining audiences:


This demographic dimension reflects the seniority level of members.

The valid values for the dimension are:


Company sizes

This demographic dimension reflects the size of companies that members are employed by.

The valid values for the dimension are:

5001-1000010001+myself only


This demographic dimension reflects the job functions of members.

The valid values for the dimension are:

accountingadministrativearts and design
business developmentcommunity and social servicesconsulting
financehealthcare serviceshuman resources
information technologylegalmarketing
media and communicationmilitary and protective servicesoperations
product managementprogram and project managementpurchasing
quality assurancereal estateresearch


This demographic dimension reflects the occupation(s) of members.

The valid values for the dimension are:

3d artist3d designeraccountant
accounts payable clerkaccounts receivable clerkactuary
administrative employeeadvertising specialistagriculturist
alternative medicine practitioneranimatorarchaeology and history researcher
architectart curatorarts professional
asset manageraudio-visual specialistauditor
authorautomotive salespersonavionics and flight engineer
banking consultantbanking sales consultantbenefits specialist
bioinformaticianbranch bank employeebusiness analyst
business development specialistbusiness intelligence consultantbusiness intern
business ownerbusiness strategistbuyer
buyer sourcingcamp counselorcampaign coordinator
capital markets specialistcareer counselorcaregiver
category managerchemical process engineerchemist
chief information officerchief of departmentchief technology officer
civil engineerclaims specialistclinical research specialist
commercial bankercommercial loan officercommercial real estate specialist
community development specialistcompensation specialistcompliance specialist
computer aided designerconstruction engineerconstruction project planner
consultantcontract administratorcontract worker
control systems engineercorporate board membercorporate finance specialist
corporate merger specialistcorporate tax specialistcorporate trainer
creative designercredit analystcustomer service specialist
data analystdata entry clerkdatabase developer
database marketing specialistdatacenter managerdentist
dietitiandocument controllere-commerce specialist
economisteducation administratorelectrical engineer
embedded software engineerengineerentertainment administrator
environmental specialistequity analystequity research analyst
erp consultantevent plannerexecutive director
export sales specialistfacilities managerfactory worker
fashion designerfederal salespersonfinance specialist
financial advisorfinancial aid specialistfinancial research analyst
flight crewfood service professionalfood technologist
founderfraud analystfund accountant
fundraisergame designergeologist
gis specialistglobal financial representativegovernment policy specialist
graphic designerhardware engineerhealth specialist
healthcare administratorheavy equipment supervisorhomemaker
hospitality professionalhuman resources information system consultanthuman resources legal consultant
human resources specialistillustratorindustrial designer
information security specialistinformation technology auditorinformation technology consultant
information technology engineerinformation technology support specialistinformation technology system administrator
innovation managerinstitutional investment salespersoninstructional designer
insurance agentintellectual property specialistinterim executive
interior designerinternational trade specialistinvestment banking analyst
investment portfolio managerinvestment traderjeweler
journalistjudgelaboratory scientist
laboratory technicianlaborerlandscape designer
language and localization specialistlawyerlegal administrative professional
legal contract administratorlibrarianlife sciences and medical researcher
loan officerlogistics specialistloss prevention specialist
managed services specialistmanufacturing operations managermariner
market research managermarketing communications specialistmarketing creative designer
marketing operations specialistmarketing product managermarketing research specialist
marketing specialistmechanic and maintenance tradespersonmedical advisor
medical assistantmedical representativemedical research advisor
medical researchermedical salespersonmedical writer
membership directormental health professionalmerchandiser
military officerministermotion graphics designer
multimedia specialistmusic managermusician
network engineernew home salespersonnon-profit board member
nurseoccupational therapistoffice worker
online marketing manageroperations specialistpackaging specialist
partnerpayroll specialistpayroll specialist accounting
pension managerperformerpersonal banker
personal stylistpersonal tax specialistpet services specialist
pharmaceutical scientistpharmacistphotographer
physical therapistphysicianphysicist
political staffpostal workerpricing specialist
print specialistprocess specialistproduct developer
product development engineerproduct managerproduct researcher
production crewproduction editorprogram administrator
program analystprogram managerproject administrator
project managerproperty managerproposal writer
public health specialistpublic relations specialistpublic safety professional
public speakerpublisherpurchaser
quality assurance testerreal estate brokerreal estate specialist
recreation professionalrecruiterregulatory specialist
reporterresearch analystresearch development software engineer
research fellowretail salespersonretired
revenue managerrisk management specialistsafety specialist
sales engineersales specialistsalesperson
school teacherservice delivery specialistsocial media specialist
social workersoftware developersoftware tester
staff managerstrategic alliance specialiststudent
surgeonsurveyortechnical sales professional
technical support representativetechnical writertechnician
technology instructortechnology managertelecommunications engineering specialist
telecommunications specialisttest development engineertour guide
transportation specialisttravel and tourism professionaltreasurer
trust officerunderwriteruniversity professor
urban planneruser experience designervolunteer
wealth managerweb designerwebsite manager

Custom segments

This demographic dimension reflects 'custom segments' that members belong to, as defined by LinkedIn.

The valid values for the dimension are:

Segment name Description
13 plus years of experience 13 years of experience is based off the member's first position listed on their profile with first year based on experience start year. Any title counts towards experience.
2-7 years of experience 2 to 7 years of experience is based off the member's first position listed on their profile with first year based on experience start year. Any title counts towards experience.
affluent millennials Look alike model based segment of members who possess over $100k (or equivalent in non US dollars) in investable assets as well as an inferred age indicative of a millennial.
big ideas & innovation channel followers Followers of Big Ideas and Innovation Pulse Channel.
business traveler This propensity based model leverages LinkedIn member data to identify professionals whose behavior indicates they travel or who have expressed interest in travel.
career starters Target individuals just getting started in their careers (
ceo network The non-CXO 1st degree connections of CEOs.
cfo network The non-CXO 1st degree connections of CFOs.
channels - business travel Follow the Business Travel channel on Pulse.
channels - economy Follow the Economy channel on Pulse.
channels - healthcare Follow the Healthcare channel on Pulse.
channels - leadership and management Follow the Leadership and Management channel on Pulse.
channels - marketing strategies Follow the Marketing Strategies channel on Pulse.
channels - professional women Follow the Professional Women channel on Pulse.
channels - recruiting and hiring Follow the Recruiting and Hiring channel on Pulse.
channels - social impact Follow the Social Impact channel on Pulse.
channels - social media Follow the Social Media channel on Pulse.
channels - what inspires me Follow the What Inspires Me channel on Pulse.
ci/to network The non-CXO 1st degree connections of CI/TOs.
cmo network The non-CXO 1st degree connections of CMOs.
ex-pat Members who moved to another country last year.
finance opinion leaders Members who are college educationed and follow channels and possess skills indicative of those who influence finance / government conversations.
follower-industry-consumer retail Follow the Consumer Retail on Pulse.
follower-industry-hospital & health care Follow the Hospital and Healthcare channel on Pulse.
follower-industry-marketing and advertising Follow the Marketing and Advertising channel on Pulse.
follower-industry-travel Follow the Travel channel on Pulse.
follower-sector-government Follow the Government on Pulse.
follower-sector-media Follow the Media on Pulse.
fortune 1ks Members who currently work at a fortune 1000 company.
freelancers Members whose profiles contain a variety of freelancing related keywords across many languages.
g2000 current company Members who currently work at a G2000 company.
high tech sector followers Followers of any company in High-Tech Industry Sector
interest - automotive followers Followers of companies in industry-automotive.
interest - education Followers of pulse channel for higher education.
interest - energy Followers of companies in oil and energy industry (based off company’s industry).
interest - entrep and small biz Followers of the Entrepreneurship channel on Pulse.
interest - finance Followers of companies in the Finance Sector.
interest - finance and banking Followers of the Finance & Banking channel on Pulse.
interest - higher ed Followers of companies in industry-higher education.
interest - retail Followers of the Retail channel on Pulse.
interest - technology Followers of the Technology channel on Pulse.
it committee Lookalike model segment of members who have IT decision making or influence.
mass affluent Lookalike model based segment of members who possess over $100k (or equivalent in non US dollars) in investable assets.
mobile/device Members that used the mobile app, mobile web via a mobile device in the last 30 days.
opinion leaders Members from industries and fields that regularly influence public policy and opinion as well as members active in Groups, Polls, Sharing, and Blogging.
outside of home country connections Over 50% of connections are outside home country connections based on member entered country.
retirement Active members who either (a) were born>40 years ago, (b) have a job title of 'retired', or (c) have been in their last 'position' for >15 years.
retirement decision makers High seniority and with headlines, summaries, or specialities related to Pensions/Benefits/Investments/Retirement OR members working for a few specific companies with certain job titles.
sbo network SBO Network (network of SBO owner, partner, CEO of company size 1-50 employees).
small business growth Businesses between 1-200 employees where growth (in number of employees) is higher than average for their peer group on LinkedIn.
smb inferred Members who most likely work for SMBs but are not currently mapped to SMBs.
unemployed professionals Members whose current position has an end date before the current date.
vets Members educated at Military institutions or employed by a US Service Branch.
young upwardly mobile Professional Millennials inferred to be under 35 years old with either certain job titles or zip codes of urban areas inferred to be high salary (US only).


This demographic dimension reflects the industry sector that members work within.

The valid values for the dimension are:



This demographic dimension reflects the name of the industry that members work within.

The valid values for the dimension are:

accountingairlines/aviationalternative dispute resolution
alternative medicineanimationapparel and fashion
architecture & planningarts and craftsautomotive
aviation and aerospacebankingbiotechnology
broadcast mediabuilding materialsbusiness supplies and equipment
capital marketschemicalscivic & social organization
civil engineeringcommercial real estatecomputer and network security
computer gamescomputer hardwarecomputer networking
computer softwareconstructionconsumer electronics
consumer goodsconsumer servicescosmetics
dairydefense & spacedesign
e-learningeducation managementelectrical and electronic manufacturing
entertainmentenvironmental servicesevents services
executive officefacilities servicesfarming
financial servicesfine artfishery
food & beveragesfood productionfundraising
furnituregambling & casinosglass, ceramics and concrete
government administrationgovernment relationsgraphic design
health, wellness and fitnesshigher educationhospital & health care
hospitalityhuman resourcesimport and export
individual and family servicesindustrial automationinformation services
information technology and servicesinsuranceinternational affairs
international trade and developmentinternetinvestment banking
investment managementjudiciarylaw enforcement
law practicelegal serviceslegislative office
leisure, travel & tourismlibrarieslogistics and supply chain
luxury goods and jewelrymachinerymanagement consulting
maritimemarket researchmarketing and advertising
mechanical or industrial engineeringmedia productionmedical device
medical practicemental health caremilitary
mining & metalsmotion pictures and filmmuseums and institutions
non-profit organization managementoil & energyonline media
outsourcing/offshoringpackage/freight deliverypackaging and containers
paper & forest productsperforming artspharmaceuticals
political organizationprimary/secondary educationprinting
professional training & coachingprogram developmentpublic policy
public relations and communicationspublic safetypublishing
railroad manufactureranchingreal estate
recreational facilities and servicesreligious institutionsrenewables and environment
security and investigationssemiconductorsshipbuilding
sporting goodssportsstaffing and recruiting
think tankstobaccotranslation and localization
transportation/trucking/railroadutilitiesventure capital and private equity
wine and spiritswirelesswriting and editing

Minor continents

The following are valid minor continents that you can specify:

central africacentral americacentral asia
east africaeastern asiaeastern europe
melanesiamicronesiamiddle east
new zealandnorth africanorth america
polynesiasouth africasouth america
south asiasoutheast asiawest africa
western europe


The following are valid countries that you can specify:

afghanistanaland islandsalbania
algeriaamerican samoaandorra
antigua and barbudaargentinaarmenia
bonaire, sint eustatius and sababosnia and herzegovinabotswana
bouvet islandbrazilbritish indian ocean territory
brunei darussalambulgariaburkina faso
canadacape verdecaribbean nations
cayman islandscentral african republicchad
chilechinachristmas island
cocos (keeling) islandscolombiacomoros
congocongo, the democratic republic of thecook islands
costa ricacroatiacuba
curacaocyprusczech republic
côte d'ivoiredenmarkdjibouti
dominicadominican republiceast timor
ecuadoregyptel salvador
equatorial guineaeritreaestonia
ethiopiafalkland islands (malvinas)faroe islands
france, metropolitanfrench guianafrench polynesia
french southern territoriesgabongambia
heard island and mcdonald islandsholy see (vatican city state)honduras
hong konghungaryiceland
indiaindonesiairan, islamic republic of
iraqirelandisle of man
korea, democratic people's republic ofkorea, republic ofkosovo
kuwaitkyrgyzstanlao, people's democratic republic
liberialibyan arab jamahiriyaliechtenstein
macedonia, the former yugoslav republic ofmadagascarmalawi
maltamarshall islandsmartinique
mexicomicronesia, federated states ofmoldova, republic of
nepalnetherlandsnetherlands antilles
new caledonianew zealandnicaragua
norfolk islandnorthern mariana islandsnorway
palestinian territory, occupiedpanamapapua new guinea
puerto ricoqatarreunion
romaniarussian federationrwanda
saint barthélemysaint helenasaint kitts and nevis
saint luciasaint martinsaint pierre and miquelon
saint vincent and the grenadinessamoasan marino
sao tome and principesaudi arabiasenegal
serbiaserbia and montenegroseychelles
sierra leonesingaporesint maarten (dutch part)
slovakiasloveniasolomon islands
somaliasouth africasouth georgia and the south sandwich islands
south sudanspainsri lanka
sudansurinamesvalbard and jan mayen
syrian arab republictaiwan, province of chinatajikistan
tanzania, united republic ofthailandtimor-leste
trinidad and tobagotunisiaturkey
turkmenistanturks and caicos islandstuvalu
ugandaukraineunited arab emirates
united kingdomunited statesunited states minor outlying islands
venezuelaviet namvirgin islands, british
virgin islands, u.s.wallis and futunawestern sahara