The geographical region information for the IP address from which a user clicks a bitly link.

This target filters for the geographical region of a user clicking on a bitly link. For example, you could use it to filter for all the clicks on bitly links from the Chicago area. Note that you will need local knowledge to use this target effectively. For example, in the United States, a region might be Georgia, but that is also a valid region name elsewhere in the world. While bitly.geo_region contains a string description of a region, the bitly.geo_region_code contains a FIPS 10-4 code to identify regions more formally.


  1. Filter for bitly links that people in Utah are clicking on:

bitly.geo_region == "Utah"

Resource information

Target service: Bitly

Type: string

Array: No

Always exists: No