The type of a Tumblr post. At the time of writing, Tumblr offers:

  • photo
  • video
  • audio
  • text
  • chat
  • quote
  • answer
  • link

This target is particularly valuable when you use it alongside tumblr.activity.


  1. Filter for Tumblr quotes about dogs:

    tumblr.type == "quote" and
    interaction.content contains_any "dog, dogs"

  2. Filter for videos and photographs with a slug that mentions jazz:

    tumblr.type in "photo, video" and
    tumblr.slug contains "jazz"


Tumblr does not currently offer a way to filter on questions.

Resource information

Target service: Tumblr

Type: string

Array: No

Always exists: No